Is the juice worth the squeeze?
Depends on what you're squeezing ;)
Discover who wants you and how to find them.
Unearth who’s in competition with you, and how to beat them.
Reveal modern solutions using modern tools to optimise your business processes.
What we provide for you with our Discovery service.
A very short take on
Customer Profiling
We research who your most valuable audience is, and analyse their wants, needs and fears, so we know exactly how to tell them they want and need your product, and have nothing to fear by choosing you.
That’s how we build websites that convert.
Market Analysis
What are your competitors doing right?
What are they doing wrong?
How can you beat them?
We’ll learn from leaders in your industry; improve upon their strategies, and avoid mistakes they’re making.
Website Requirements
You don’t need every feature out there. In fact, that’d scare a lot of visitors away, and cost you a lot more than you need to spend.
We’ll identify which features will bring the biggest bang for your buck, so we can concentrate on delivering them flawlessly.
The bigger list
A non-exhaustive list of the main constituents of our Discovery service.
Current Website Evaluation
Comprehensive Reports
Market trends analysis
Ideal Customer Persona Creation
Customer Journey Mapping
Competitor Benchmarking
Competitive Strategy
Business Analysis
Who? What? When? How much?
Without Discovery; you're missing key information.
- Who are the right visitors? (And what do they want?)
- Who are the wrong visitors? (Chewing up your time and marketing budget)
- What’s so special about your business? (You may be surprised; but a lot of our clients simply don’t know)
- How can we differentiate you from the general market?
- What’s your unfair advantage that we can push hard on, and set you up for success with?
- What technical features would boost your profits? (And what features would be a waste?)
Our discovery service uncovers all this and more.
Without it, you’re missing untapped profits, and throwing money away, all in one go.
Clients we've provided Discovery for
Almost invariably; a single service like Discovery is accompanied by other services.
Here's a small selection of clients we've provided Discovery for:
Frequently asked questions
We've answered our most commonly asked questions here. If you still have any questions, just give us a shout.
Ask us, instead:
We'll send you an email with the answer and ask if we can help with anything. That's all.
If you don't respond, we won't hound you with hundreds of emails. That's not our bag.
What is the Discovery service?
Our Discovery service is an in-depth analysis process designed to understand your business, market, and target audience. It helps us identify key opportunities, competitive advantages, and strategic directions to ensure your project’s success from the very beginning.
Why is the Discovery phase important?
The Discovery phase is crucial because it lays the foundation for your entire project. By understanding your business, customers, and market trends, we can develop a more effective strategy, leading to a higher return on investment and better project outcomes.
What does the Discovery process entail?
Our Discovery process includes:
- Customer Personas & Pain Points: Understanding your audience’s needs and challenges.
- Competitive Landscape Analysis: Assessing your competition to stay ahead.
- Market Trends & Insights: Keeping up with industry trends to future-proof your strategies.
- Brand Positioning & Messaging: Refining your brand’s identity and messaging.
- Strategic Roadmaps for Growth: Creating a detailed plan for success.
How long does the Discovery process take?
The duration of the Discovery process depends on the complexity and scope of your project. Generally, it takes between 1 to 3 weeks. We provide a detailed timeline after our initial consultation.
What are the deliverables from the Discovery service?
At the end of the Discovery process, you’ll receive:
- Detailed customer personas and pain points.
- Competitive landscape analysis report.
- Insights on market trends and opportunities.
- Brand positioning and messaging guide.
- Strategic growth roadmap tailored to your business needs.
How will the Discovery service benefit my business?
The Discovery service provides critical insights that help you make informed decisions. It allows you to understand your market better, identify growth opportunities, refine your brand message, and develop a strategic plan that aligns with your business goals.
Can the Discovery process help identify my target audience?
Yes, a significant part of the Discovery process involves analyzing and understanding your target audience. We create detailed customer personas that highlight their needs, preferences, and pain points, ensuring that your strategies resonate with the right people.
What if I already have some market research done?
That’s great! We can build on your existing research, diving deeper to uncover additional insights and validate your findings. Our goal is to provide a comprehensive understanding of your market and ensure all aspects are thoroughly covered.
Do you HAVE to go through the discovery phase?
Almost always; and in the vast majority of scenarios, we’d be remiss not to.
We can design lovely looking websites till the cows come home, and we can build complex features that nobody else has. But if the design doesn’t encourage your target audience, and the features don’t help them specifically, then you’ve wasted your time and money. The little extra time spent in discovery pays dividends very early on in your website’s lifetime.
Trust us. It’s worth it.
What if my business needs change after the Discovery phase?
Businesses are dynamic and changes are inevitable. We’re flexible and can adapt to your evolving needs. We offer follow-up consultations and additional discovery sessions to address new challenges and opportunities as they arise.
How do I get started with the Discovery service?
Getting started is easy. Simply contact us through our website, and we’ll send a booking form for an initial consultation (around 20 minutes) to discuss your project. From there, we’ll outline the next steps