In our experience, Bricks is built for websites and businesses that scale. Their code is exceptionally clean, and they’re a class-based builder; meaning they follow CSS best practices, making it much, much easier to maintain a growing website or business. CSS is a universally understood technology; so new developers should have few problems getting up to speed.
Divi, on the other hand, is for websites and businesses that do not intend on scaling or changing anytime soon. Initial builds will be easy, but subsequent modifications will be painful. It’s also very much a proprietary workflow; so unless your developer already knows how to use Divi, they’re going to need to learn from the ground up.
Winner: Bricks.
| Bricks Builder | Divi Theme | ||
|---|---|---|---|
| Overall Rating | |||
| Ease Of Use | |||
| Professional Features | |||
| Yearly Price | $79 | $89 | |
| LTD Price | $599 | $249 | |
| Who is it for? | Front-end developers, and users with a basic understanding of CSS. | Beginners, and small business owners who will not scale or change their business. | |
| Website Images | |||
| Interface |
Bricks is our current weapon of choice when it comes to building lean, mean, business growth machines.
The builder itself is snappy, and is built on Vue, as opposed to react.js; opening the doors to a wider array of developers to create useful 3rd party functionality.
The code output is pretty much as clean as it gets, when compared to other builders like Elementor, for example; which suffers greatly from ‘Divception’ (simple elements stuck multiple levels deep in code, when really they only need to be a few deep)
We’ve noticed a much faster workflow when using Bricks, and coming back to an old project to make changes is incredibly easy, thanks to the CSS class-based workflow.
The team is very open, and the product is led equally by the userbase and the team itself. There’s an open roadmap and ideas board, and big product updates are arriving almost monthly most of the time.
The future of Bricks is bright, with features listed for the highly anticipated 2.0 release being very exciting indeed.
There are yearly and lifetime subscriptions, and the product never goes on sale.
As is said often in their very busy communities; there is never a better time than now to get into Bricks.
We’re always open to the idea of changing our preferred pagebuilder; but to do so requires a large investment of time and patience.
When we first encountered Bricks, back in 2021, we knew very quickly that the investment would be worth the it, for us and for our clients.
We’ll revisit our analysis of Bricks after the upcoming 2.0 release, but we expect nothing but great things and industry leading innovation from these guys.
Kudos to the Bricks team!
Divi is a great theme.
The team is cool, and on a personal note; I get good vibes off the founder.
It’s been in the game a LONG time (Since 2013!) and is currently gearing up to release its 5th major iteration!
In fact, we used Divi builder for a short while, and really enjoyed working with it.
The interface is clean (if a little unintuitive), and being able to swap between front-end editing mode and skeleton or wireframe mode was great for being able to understand an entire page layout without having to scroll up and down its length.
As is the same with builders like Breakdance, and Elementor, however; Divi is most certainly made for amateurs and DIYers.
There’s nothing wrong with that, and a great designer can build a gorgeous site with Divi, no problem.
But (as is the same with the aforementioned builders), it’s not built for scale, it’s not built for developers, and it’s not built with maintainability in mind.
As with many other builders, like Elementor, for instance, code bloat is a thing with Divi, and as a result; running a Divi site through Google’s Pagespeed Insights is likely to yield poor scores.
There’s also a strong degree of ‘Lock-in’, meaning if you decide to change your pagebuilder in the future, recreating each page and template will be painstaking.
Pros:
Cons:
While we love Divi for its simplicity, and we can see its appeal to novice designers and developers; we couldn’t imagine ever using it again as the ability to scale or modify a website post-launch is minimal. The whole point of a business website is to make money, and the vast majorrity of business want to grow. With growth, comes change, and Divi, in its current state is simply not equipped to enable that change in any meaningful way.
Winner: Bricks. (But it was always going to be)
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